Adobe Analytics Plugin for Brightcove Player
Adobe Analytics is the industry-leading solution for real-time marketing analytics and segmentation.
Description
The Adobe Analytics Plugin for Brightcove Players allows you to track playback events for video using your Adobe Analytics account.
Customers can include detailed video performance analytics in the context with their entire website leading to better visibility into the digital behavior of your site visitors. Full details of what events you can track are available in the support documentation.
How it works
You can enable tracking via Adobe Analytics in the Players Module within Video Cloud Studio.
The first step is to add custom success events to Adobe Analytics. Next you will create the traffic variables in Adobe Analytics. Once the events and variables are setup, you can enable the integration in Studio and add the appropriate code to your page to enable data collection.
Media
Support and Resources
Support for this integration is delivered by Brightcove. Please check out the Knowledge Base link for more detail. This integration is compatible with Adobe Analytics version 1.3.0
