Aprimo DAM Brightcove Connector

Aprimo’s Brightcove connector allows video from Aprimo DAM to be published via Brightcove

Description

The Aprimo DAM-Brightcove Connector integrates Aprimo with Brightcove allowing videos to be published to Video Cloud, providing the ability to sync videos and analytics every stage of the content lifecycle. The connector enables you to:

• Send Videos to Brightcove

• Show Video Usage Metrics in the DAM

• Deep Link to Brightcove allows DAM users to see the video in Brightcove

• Create multiple renditions of videos

• Publish video metadata from Aprimo to Brightcove to drive personalization and DRM

How it works

Aprimo DAM manages videos and routes them for approval, then publishes to Brightcove. Video usage metrics gathered in Brightcove, are sent back to Aprimo so DAM librarians have visibility to analytics.

• Flexible Folder Mapping – drop videos into Brightcove folders based on classifications in the DAM

• Flexible Field Mapping – map record level custom fields in the DAM to custom fields in Brightcove