Braze

Analyze the video viewing behaviors of customers and sync all that data with your instance of Braze

Description

• Data sync automatically from Audience Insights to Braze - Marketers and campaign teams can better analyze video/viewer data inside the tools they use regularly

• Usable for any Brightcove account enabled for Essential Insights and Viewer Level Analytics (Marketing Studio Essential and Premium Packages)

• Available for any media customer with Audience Insights; Engagement Insights, Subscriber Insights

How it works

• Enable your Video Cloud account with Viewer Analytics

• Login to Braze dashboard > Developer Console > Create New API key for User data and save the key

• Login to Video Cloud > integrations > custom data platforms and set up integration using Braze account credentials and the saved API Key that will allow a publish integration connection to the Audience Insights system.

• The Audience Insights publish integration will send values to Braze as custom fields. These custom fields must first be created in Braze. Only the fields that exist in Braze can be set and updated