Braze
Analyze the video viewing behaviors of customers and sync all that data with your instance of Braze
Description
• Data sync automatically from Audience Insights to Braze - Marketers and campaign teams can better analyze video/viewer data inside the tools they use regularly
• Usable for any Brightcove account enabled for Essential Insights and Viewer Level Analytics (Marketing Studio Essential and Premium Packages)
• Available for any media customer with Audience Insights; Engagement Insights, Subscriber Insights
How it works
• Enable your Video Cloud account with Viewer Analytics
• Login to Braze dashboard > Developer Console > Create New API key for User data and save the key
• Login to Video Cloud > integrations > custom data platforms and set up integration using Braze account credentials and the saved API Key that will allow a publish integration connection to the Audience Insights system.
• The Audience Insights publish integration will send values to Braze as custom fields. These custom fields must first be created in Braze. Only the fields that exist in Braze can be set and updated
Media
Support and Resources
Support for this integration is delivered by the Brightcove. Please check out the Knowledge Base link for more details.
