Google Tag Manager Plugin for Brightcove Player

Google Tag Manager allows you to manage and embed measurement tags on your website or mobile app.

Description

The Google Tag Manager plugin enables you to track Brightcove Player events using the Google Analytics dashboard.

The following player events can be tracked:

• Player load

• Video impression

• Video view

• Video engagement

• Play request

• Video complete

• Advanced player events such as ad start, ad end

• Errors which disrupt the playback experience

How it works

When you install the Google Tag Manager Plugin for Brightcove Player you can track player events using the Google Analytics dashboard.

First, you will set up and install Tag Manager according to Google’s documentation. Next, you will define the events, variables and triggers to track, including any custom tag in Google Analytics. Then, you will define the Tags and Triggers in Google Tag Manager. Finally, you can add the Google Tag Manager plugin using the Players Module in Video Cloud Studio.