Oracle Eloqua Integration
Marketing automation solution
Description
Brightcove users can set up and integrate their Oracle Eloqua account directly in to their Video Cloud or Audience Insights instance. Leverage video engagement data for lead scoring, segmentation efforts, nurture campaigns and more. Additionally, easily update settings and add new variables for more streamlined workflows that incorporate video analytics directly into your marketing decisions for more strategic outcomes.
How it works
Integration Overview
• Integrate video views data into your marketing automation strategy and tool-set
• Synchronization process to send tracking data from Video Cloud to Oracle Eloqua
• Capture video engagement data to fuel insight, measure ROI, and score leads
• Add video to any landing page or microsite quickly and easily.
• Create in-video lead capture forms with Eloqua forms.
Media
Support and Resources
Support for this integration is delivered by the Brightcove. Please check out the Knowledge Base link for more details.
Integration Type
Compatible With:
Marketing Studio
Partner Relationship
Integration Type
Compatible With:
Marketing Studio
Partner Relationship
