Salesforce Sales Cloud

Analyze the video viewing behaviors of customers and synchs all that data with your instance of Salesforce

Description

• Data sync automatically from Audience Insights to SFSC - Marketers and campaign teams can better analyze video/viewer data inside the SFSC and SFMC tools they use regularly

• Usable for any Brightcove account enabled for Essential Insights and Viewer Level Analytics (Marketing Studio Essential and Premium Packages)

• Available for any media customer with Audience Insights; Engagement Insights, Subscriber Insights

How it works

• Enable your Video Cloud account with Viewer Analytics

• For a third party integration to update content content within Salesforce, there needs to be a connected app set up in the Salesforce account to manage access to the Salesforce data

• The Audience Insights publish integration will send values to Salesforce as custom fields. These custom fields must first be created in Salesforce. Only the fields that exist in Salesforce can be set and updated

• Once a connected app has been created in Salesforce, a publish integration can be added to the Audience Insights system.