Tealium Plugin for Brightcove Player

Tealium's extensible IQ tag management system helps marketers manage mission-critical technologies.

Description

The Tealium plugin allows you to integrate the Tealium iQ tag manager with Brightcove Player. With this, you can track Brightcove Player events using your Tealium Universal Data Hub.

Tag managers allow you to add and publish tags without having to use code. Because they are a client-side solution, tag managers enable you to collect data across different marketing technologies. This empowers marketers by giving them the ability to collect user and player data across a diverse set of collection points.
With Tealium iQ, you have access to a tag marketplace, where you can find tag templates for most of your needs.

How it works

You can use Tealium iQ tag management in the Players Module within Video Cloud.

The first step is to enable the plugin in the Players Module. Next, you will add custom dimensions and attributes you want to check in Google Analytics. Player actions trigger the plugin to send analytic data to your Tealium Universal Data Hub which you can view in your Tealium dashboard.