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Vudoo Interactive and Shoppable Video

Vudoo's integration with Brightcove lets you transform your videos into dynamic, interactive and shoppable experiences. Its pioneering instream transaction capabilities facilitate direct purchases within videos while our interactive features enhance content and ad engagement, transforming passive viewers into active users.

Description

Transform Your Content into Interactive and Shoppable Experiences.

Vudoo empowers publishers to elevate audience engagement and drive conversions directly within their media channels. Our platform effortlessly adds a layer of interactive and shoppable elements to your content, allowing viewers to make purchases, complete forms or download information without ever leaving the page. By minimizing the friction of extra clicks, we keep your audience captivated for longer, ensuring you don’t lose engaged readers when they click on a sponsored ad or editorial content. With Vudoo, you can offer interactive and shoppable experiences that allow users interact, explore, and make purchases - all without leaving your site.

Benefits for Publishers:

Boost Engagement: Keep audiences on-site longer with captivating, commerce-enabled content.
Capture Commerce Consumers: Implement an always-on strategy to capture consumers at the point of inspiration.
Future-Proof Solutions: Stay ahead of retail media networks with innovative advertising solutions.
Closed-Loop Attribution: Deliver clear insights into the content and ad creatives that were most effective in driving sales.

How it works

Vudoo’s integration imports your videos from Brightcove directly to the Vudoo platform. There, you can enhance your video with interactive elements such as buttons, forms, product catalogs, checkout pages, and personalized storylines. Once your interactions or shoppable features are added, the video syncs back to the Brightcove player, ready to be embedded on your site.

Vudoo also tracks every interaction in real-time, delivering comprehensive analytics that provide deep insights into audience behavior and video performance. This data-driven approach enables you to optimize your content for maximum ROI. With Vudoo and Brightcove, you can elevate your video strategy and unlock the full potential of your content.