The Filter
TV Personalisation solution maximizing viewer engagement through machine learning technology
Description
Consumers not only expect personalization, but we have shown that personalization increases content engagement by as much as 50%, driving higher retention & increased advertising views. Our Data Science Platform uses the latest in machine learning techniques & advanced processes for enhancing metadata, allowing go-live, at scale in less than 2 months. We work with all genre types including Live, TV, Films & Sports, delivered via a managed service model like your own in-house team.
How it works
We plug into your data ecosystem via our solution API. Our algorithms are driven through a continuous feed of your catalogue metadata and user/event data. Our Data Science Platform utilizes your data to power our algorithms, using a flexible modular design, allowing our expert team to create bespoke models that are tailored to your needs. Our solution is configurable to adapt to new technology, ML techniques, and business priorities, continually optimized through A/B testing to improve results.
Media
Support and Resources
Support for this integration is delivered by The Filter. Please check out the Knowledge Base link for more details.
